Making a STMNT

I was fortunate enough to do some work for STMNT Grooming Goods, a USA company who has recently opened up in SA. Their imagery is fantastic and predominantly Black & White which for me is definitely my favorite way to shoot.

The main shoot was to be studio based with crisp B&W images showcasing their unique style with a bit of behind the scenes showing the stylist and products being used. We took a chance and asked if they would allow us a bit creative freedom and after seeing some our mood board they agreed. We took a chance nd it paid off.

Keeping in mind their current studio style, we decided to take the studio into the streets and give a more edgy look and feel but still keeping close enough to their original brief.

This is what we came up with………

Using the V-Flat, we kept the studio feel in a very grungy urban environment.

Some BTS shots showing some of the setups. We predominantly used the natural light available but also needed to use the GODOX AD600 with a QR70 Octa

The moral of this short story is…..believe in yourself and don’t be afraid to add some of your own creativity into your shoots. The client was over the moon with the results and has adopted this look and feel for their South African brand.

If you want to see the studio set based on the original brief, check them out here Studio Shoot

Now go look at what we created in the street Urban Shoot

The video created by Josh Mudrovcic is incredible as always ………. check out the Video